Our principles guide how we build the team and company.

Every agency has values by which it operates, though many do so only implicitly. We've intentionally made our operating principles explicit. They guide our short- and long-term decisions, including who we partner with and how we work.

Here are our guiding principles.

As a Company

Authenticity over algorithms.

We believe the best content comes from genuine passion, not gaming the system. While we understand platforms and their mechanics, we never sacrifice a creator's authentic voice for short-term metrics. Every partnership we facilitate, every strategy we build, starts with preserving what makes each creator unique. We're here to amplify authenticity, not manufacture it.

Build creators, not just channels.

Everyone we work with: creators, brands, and partners, should feel like they're evolving by working with us. We don't just grow follower counts; we develop sustainable creator businesses. We identify each creator's unique strengths and position them to thrive both creatively and commercially. Your growth as a creator matters more than any single campaign.

Play long-term games with long-term people.

We play the long game and choose creators, brand partners, and team members accordingly. We're not interested in one-off sponsorship deals that compromise your audience's trust. We build lasting partnerships that grow in value over time. The creators we work with today are the success stories we celebrate years from now.

This should be exciting.

Content creation is a grind, and business has its challenges, but working together should energize you, not drain you. The partnerships we forge, the milestones we hit, and the community we build should make you excited to create. If it's not fun, we're doing it wrong.

As a Team

Move fast, refine faster.

Perfection is the enemy of momentum. In the creator economy, timing matters. Rather than overthinking strategy, we take action, measure results, and iterate rapidly. We make calculated decisions with the information we have, learn from what works, and pivot when needed. What matters isn't having the perfect plan—it's making meaningful progress every week.

Create work worth sharing.

We hold ourselves to a high standard in everything we do—from pitch decks to partnership negotiations to content strategy. We don't settle for "good enough" when great is possible. There's enough mediocrity in the digital space. We're here to raise the bar. Every creator we work with should feel proud of the partnerships and strategies we build together.

Radical transparency.

We operate with complete honesty—with each other, with creators, and with brand partners. We leave our egos at the door and lead with curiosity. When we don't know something, we say so. "I don't have the answer right now, but I'll figure it out" is always better than pretending. We admit mistakes quickly and learn from them faster.

Make the creator succeed.

There will always be distractions—new platforms, trending formats, shiny opportunities. We stay focused on what actually moves the needle for our creators' success. We don't chase vanity metrics. We ruthlessly prioritize the strategies and partnerships that create real, measurable impact for the creators we represent.

Stay hungry.

The digital landscape changes constantly. What worked last year might not work today. We're obsessed with learning—about new platforms, emerging trends, changing audience behaviors, and evolving brand needs. We view every challenge as a chance to level up.

If these principles resonate with you, let's work together.